Intention Lab is a business intelligence firm based in melbourne, australia.

Every great performance starts with intention. 

At Intention Lab, we fuse business intelligence with creative thinking, storytelling, and innovation to turn data into a competitive edge. We uncover patterns, decode complexity, and craft strategic narratives that inspire action. Whether optimising performance, shaping culture, or unlocking new opportunities, we help sports organisations—and beyond—move with clarity, creativity, and purpose.